analysis

Done the swot analysis, just letting me know when you want to add some stuff or something.

shao

xxx

S.W.O.T. Analysis - Taylor

Strength

·      Consistent brand image

·      Celebrity endorsement creates a good brand’s profile (Katie Holmes, Kate Hudson and Demi Moore)

·      Corporate social responsibility

·      Consumer loyalty in the US

·      Specific product e.g. weddings wear

·      Multi category

Weakness

·      A lack of customer services

·      A lack of awareness of the brand outside of the US

·      Over distribution

Opportunity

·      Online market – the company has the chance to sell the stuff to outside the US by online shop

·      Could producing children’s wear or baby’s wear

·      Could expend the boutique overseas because of their identity

Threat

·      Substitute products 

·      The expensive price may not appeal to the British consumer

·      The brand is not well known out of America

·      The aesthetic may not suitable for the other country if they planning to land outside the US

·      Bad economic could hurt

S.W.O.T. Analysis - LOFT

Strength

·      Has a good communication and engages with customer

·      Strong brand image

·      Creativity and innovation

·      Trend aware

·      Distribution

·      Strong retail relationship

·      More targeted: any women of any size or age could wear

Weakness

·      A lack of customer services

·      Only for selling women’s clothing currently

·      Very competitive

·      A lack of awareness

Opportunity

·      Could extend into baby’s wear or menswear

·      Land boutiques out of the UK

·      Collaborate with designer

Threat

·      The brand is not well known out of America

·      Lots of similar brands in the UK high street

·      Many brands are selling at very competitive price, it could draw customers away from LOFT

·       When LOFT just entered the UK market and selling at competitive price, it may spend a large amount of budget