Brand identity updated

Brand identity

Ann Inc. ‘s heritage

Ann Inc. is a parent company as American group of specialty apparel retail chain stores for women in the York City, and the company is one the largest fashion retailer in the US. The brand offers different types of garment for in needs of women in four divisions: Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet.

Ann Taylor and Ann Taylor LOFT are the two brands in one theory: “We get women” even though they have had thousands of associates. They look for people who unconsciously understand what is a woman valuing, believing, supporting, representing, and loving and property. How woman can show the valuable themselves through best selves forwards and believe they could be in everywhere and every day.

For the company, a perfect “fit” goes beyond garments and accessories. The feeling of a person is the sticking point in whatever inside or outside.  They have full of confidence and be ready for collaborate and adherence a simply tenet: people first, people always.

Ann Taylor

Ann Taylor was found by Richard Liebeskind in 1954, store 001, as a chain of clothing stores target affluent career women.

The first “Ann Taylor” store was opened followed by two years in Connecticut. The name was come from a best-selling dress in the primary store. The meaning of the name is for good lucks by Liebeskind for his son. The world “Ann” was a New England name; “Taylor” conjured the imagination of the tailored clothing. When words associated, the implication could be apparel for the ideal identity for women.

Beautiful, stylish and smart are the key roles of the team Ann Taylor, they have not renew the products following by trend aware because of they believe that timeless is always relevant. They create valuable garment and accessories to make people feel chic and confident as well as heritage including special collections. Such as celebrations and beauty.

LOFT

LOFT was established in 1996 by expanded of the brand Ann Taylor. Offering the casual fashion for women with a wide range of age pricing in the “upper moderate” category.

Initially, the brand was the part of the brand Taylor was for provided casual replica named Ann Taylor LOFT. However, according the developing of the brand, they achievements of their own brand image with their unique style of products. What is more, they attact more younger crowd and new groups of age during their causual and urban style.

Overal, the stylist of the brand LOFT is always trusted personality of people who enjoys the casually life and inpire them not only to be glamous but fridenly.