franchise

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shao

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The world of retail is a massive area, in 1955, Ray Kroc too over a small chain of food franchises to build in today’s well-known fast food franchise in the world. For example: McDonald’s. McDonald has the most franchise units worldwide in any franchise system. Today, franchise as a business model worked successful for their entrepreneurs.LOFT as a clothing retailer, which people want and a latent demand exists in outside the US. To land the brand LOFT in the UK market, we suggest that franchise could be a good choice. The franchiser would make a closer communication and relationship between the brand company and the consumer. Further more, there are some main benefits below.

The corporate image is the key role in the company, when the corporate image and brand awareness are already established, In conventional, people would customary to choose the one they are always felt more comfortable to take some of items from a familiar name or company they trust in their mind. From the other point of view, the franchise could be a part of strategies to support the company. The company could do the retail sale marketing strategy depending on local sales of state. They could control the distribution on the different situation.

Saving in time could be one the benifit of the franchise. The brand LOFT is a clothing brand who just existing in the US. Thus, the target audience must be focus on the country only. According to the marketing survey, the majority of people interested in the high street brand, and they often are purchasing lots of stuff from high street. Some of them knew the brand Ann Inc. but most of them have give up to buy it because of it is far away from them. The others would buy items by online, however, the time for the shipping would have to take for a while, and they could impatient. The other draw back is about the cost. People brought some stuff through American website must be pay the tax fee and have to care about the exchange rate. Which means the product in American always as same price, but people who have not in the US have to pay different price in every day. Therefore, as far as we are concerned that the Franchise is the better way to land the brand LOFT into the UK market.