LOFT pen profile

Need to know whether this is right or not.. I interviewed my friend via Facebook, who is our target consumer (or what I thought was a good example of our target consumer). Here is what i have done so far. Didn't want to do an Ann Taylor one if this was wrong. Also I will be elaborating on this one....Just wasn't sure if it was what we were after. Thank you

Jodie xxxx

Tuesday is perfect! We will get it done then for weds and we can go and bind it and split the costs?

Christine Tucker.

17 years old.

Dance Student in London.

Lives in Surrey.

A levels: Theatre Studies, Performing Arts, History and English Lang at

Has a Long term Boyfriend.

Interests: Shopping, dancing (ballet), singing, acting, musicals

Past time: Going to the west end

Christine is our target consumer, for the launch of LOFT in the UK. Her shopping patterns are all about loyalty and the kudos of the brand; such as Jack Wills, Hollister and Abercrombie and Fitch. She buys them based on practical reasons, as she is a dancer and needs jumpers and t-shirts as part of her training; also requiring a high level of quality to with stand her dancing. Yet she has a limited wardrobe with everything having to have a distinctive logo and a casual/preppy look.

She interacts with many big brands. She has an I-phone and an I-pod. She watches many American shows such as Glee and Desperate Housewives. Her favourite thing though is seeing musicals in the west end. She is very family orientated and her favourite meal is a roast with her family. She also regually attends church on a Sunday. Although her favourite restaurant is Wagamama, as she said that it is healthy and nutritious which is what she needs as a dancer to stay in shape. She loves Starbucks and is a regular hangout for her and her friends from dance.