We would use social media as our main communication source, having our in store twitter wall being used throughout working retail hours. We would also have a LOFT UK Facebook page updating our clients on new collection/promotions and offers, but we would have a separate one for our Uni girl’s. Our Uni Girls also have individual Blogs outlining their lifestyle and also their ‘Picks’ from the new collection. Our Uni Girl’s would also get club nights out hosted by them and if you are a loyal costumer you can get invited to these exclusive events.. At these events, we could have one female celebrity to promote the brand, such as T:V or reality stars. This would not only boost brand awareness but add a sense of occasion and exclusivity to the night. Also having magazine adverts , such as LOOK and Grazia who are women’s magazine’s based around fashion.
Jodie xxxx
No comments:
Post a Comment