Ann Taylor Pen Profile

This is my Cousin's friend who is a blogger, but works part time in Pr...what do you think?

Rosie Baker

25 years old

Works In PR
Lives in South Kensington, London

Has a boyfriend of 3 years

Interests: Cooking, shopping, socialising

Past Time: Lunch with girlfriends, dog walking or art galleries

Rosie is our target consumer for Ann Taylor. Young professional, mid-way through her career. She is successful within her job. Her long-term boyfriend, works in the city and takes her on romantic holidays and expensive meals. She shops in brands such as; Zara, GAP, LK BENNET, Topshop, Hunter, Prada. She lives in her own flat with her dog. Very well cultured travelling around the world such as; Venice and Paris. She is very concious of her diet and figure. Having a very healthy diet. Although a metroplitian socialite, she is very close to her family, who have a country estate. She enjoys weekends home spent walking her family pets. She doesn’t own a car, choosing to cycle or to take a London cab.

She interacts with many big brands. Owning an iphone (and also uses the instagram app) and owns a Macbook pro. She gets a low fat coffee at Starbucks, and buys her bathing and beauty products from Cowshed. She likes to look like a lady, very rarely wearing anything low cut; has to always be tasteful. Hence why she chooses to shop at a shop like Zara, who have professional work clothes that she can dress up for after work drinks. She looks for quality but is not afraid of high street prices, so long as they are tasteful and high quality. She wants to be taken seriously but not too old.   When she dines out she only goes to expensive restaurants. But she cooks a lot for herself. She is also very fashion concious, knowing all the latest trends; idolising someone like Kate Middleton’s style.


Jodie xxxx