Hello :)

I ve done a perceptual map as well, but your work are better than mine.

I was put the brand logo on the map and highlight the brand ANN TAYLOR & LOFT. Because I was trying to emphasize how and what the brand features is, might be easier to show the relationship between ANN and others brand. How do you think

Finished aakers model on the piece of paper and will edit it via photoshop later. Nearly finish the SWOT analysis and considering about the PEST and Marketing Mix(4P's). Which one are you guys prefer to put that in the report? My research are all around the US, you know, is an american brand. Just ask for making sure that am I going to the right way?






Thanks,

shao

xxxxx